Trojan Unveils Condom Campaign Aimed at Women

Sales of Trojan condoms were soft last year — so the company is expected to launch a new marketing campaign aimed at getting women to buy more of their product. The maker of the Trojan brand — Church & Dwight Co. — just introduced the XOXO condom, ditching its tongue-in-cheek marketing for a more serious tone about relationships and packaging the products in a nifty purple “discreetly decorated box.” “There’s a small stigma associated with buying condoms,” said Stephanie Berez, group brand manager of the Trenton, NJ-based company. “And XOXO…

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