These brands are cashing in on your climax.
Take a guess at just how much the global vibrator industry is worth. Now double it. And add a couple hundred thousand more on top for good measure.
The vibrator market is worth roughly $2.5 billion globally, with some 60 million sex toys sold every year. A cool $750 million of that is coming out of the US — more than double that country’s market for condoms ($350 million). One company alone — California’s Doc Johnson, the “Procter & Gamble of sex toys” — estimates that they pour 125 tons of rubber to make 330,000 vibrators each month, translating to $75 million in sales every year. That is an insane amount of money, and it shows no sign of slowing down. British sex shop Lovehoney estimated that by 2020, the market will be worth $50 billion annually … as much as smartphones and computers.
Vibrator sales are rising, and rising, and rising, thanks to a greater market penetration — so to speak — since the release of books and films like “Fifty Shades of Grey.” Pop-culture sex toys like nipple clamps and ben wah balls have witnessed a staggering growth in business, with sales up by 400 percent, taking them from the fringes of erotica right to the mainstream.
And with booming business comes innovation. Gone are the days of terrifying-looking, phallic-shaped, cheap and nasty vibrators. Sex toys these days reflect the billion-dollar business that they represent: sleek, streamlined and — dare we say it — chic.
There’s LELO, a Swedish startup (aren’t they all?) dubbed the “Apple of sex toys.” Ergonomic and beautifully designed, their bestselling vibrators combine high-performance tech with sophisticated materials in elegant colors. They even have a range of solid, 24-carat-gold vibrators called INEZ that retail for $15,000 each. They are popular in France, Germany and the US and endorsed by no less than Gwyneth Paltrow herself. Founded in Stockholm 15 years ago, today LELO’s products are sold in 50 countries around the world and have offices in Silicon Valley, Berlin, Shanghai and, yes, even Australia, which they list as a “very strong” market. Since disclosing a $4.5 million turnover in 2008, the company has reported 100 percent growth year on year.
We're beyond flattered to find 5 of our products on @gwynethpaltrow list of Not-So-Basic Sex Toys. The @goop post notes that ‘sex toys have long since graduated from the floppy rubber things you hide in your bedside table to beautiful works of interactive art,’ and nothing exemplifies that sentiment as ably, and elegantly, as a #LELO Pleasure Object. #Lelolove #loveyourself #Pleasure #LetsPlay #HandsOn #MasturbationMonth
LELO’s not alone in exploiting the billion-dollar business of vibrators and cashing in on the climax of savvy millennial women shopping for — and pleasing — themselves. There’s Lioness, a smart vibrator that tracks your orgasms like a fitbit, feeding information back to you about the intensity and duration of your climax via a neat little app. Funded on Kickstarter in just four days, the first set of products will be hitting bedrooms around the world this month.
The market for smart vibrators and the apps they are aligned with hasn’t slowed, despite the recent court case against We-Vibe, a sex toy company sued for storing intimate data about its users on very hackable servers. Apps like OMG Yes, which provides easy-to-follow, gorgeously put together instructional tutorials on how to reach better orgasms, have seen booming growth as well. Some 40,000 men and women have forked over the $39 fee to become members of the platform, thanks in part to Emma Watson’s glowing endorsement (“I wish it had been around longer,” she revealed to a bemused Gloria Steinem in an interview last year).
Luckily for Watson, orgasms aren’t going anywhere. And neither are the businesses that are making seriously big money from them.
SOurce: New York Post